Utica, NY (WIBX) - Dunkin' Donuts and the American Red Cross are teaming up to celebrate National Blood Donor Month.

It's the fourth annual "Give a Pint, Get a Pound" campaign. All presenting blood donors that give at Red Cross blood drives during January will get a coupon for a free pound of Dunkin' Donuts coffee.

Volunteer and Blood Services Coordinator for the Red Cross of the Mohawk Valley Jeff Parker says the month-long campaign helps increase awareness about the need for blood, especially during the winter months.

"It's always helpful, from our point of view, anytime we can offer folks an opportunity to get a little something in return," he said. "It's a good incentive to have to get more people in the door."

Over the past three years, Dunkin' Donuts has provided more than 300,000 pounds of coffee.

To donate blood during the month of January, visit www.redcrossblood.org, or call 1-800-RED-CROSS