The Oscars may not carry the same amount of commercial clout as the Super Bowl, but it still offers advertisers an opportunity to appeal to a very specific audience. In this case, it’s Apple and legendary filmmaker Martin Scorsese teaming up to sell the cinematic potential of the iPad. And yes, this commercial wants to tug on your heartstrings.
We all watch the Oscars for different reasons. Some watch for the sheer spectacle. Some watch to see if the movies they like actually win something. Some watch so they can drunkenly criticize what everyone is wearing. But in the end, it all comes down to all viewers doing the exact same thing: watching people thank other people for upwards of three hours. But which people have been thanked the most in 86 years of Oscar history? Someone with a lot of time on their hands decided to figure that out.
Remember how so many Star Wars fans lost their minds when we first saw Kylo Ren’s bizarre hilted lightsaber in the trailer for Star Wars: Episode 7? Well, they’re about to lose ‘em all over again. Hasbro is introducing a new line of toys that will allow children (and their parents) to customize their own Jedi weapons. If you should a little hilt was crazy, then you probably aren’t prepared for what people will soon be able to create in their homes.
After the many sins of ‘Star Trek Into Darkness,’ Paramount seems dead set on righting the course of the ‘Star Trek’ franchise with ‘Star Trek 3.’ They ditched controversial director Roberto Orci, hired the great Simon Pegg to co-write the screenplay with Doug Jung, and now, word that hit the internet suggesting that the film will contain three new female characters ... and a villain fit for Bryan Cranston.
We currently live in a world where society has stopped blinking incredulously at the mere idea of major film franchises based on the dumb toys you used to play with back in the ‘80s. So, it’s not too surprising that Hasbro is apparently examining the possibility of a big screen ‘GoBots’ revival.
The massive success of the ‘Despicable Me’ films have created a monster. Monsters, actually. Well, cute, yellow, strange little monsters that countless children (and some adults) all over the world have fallen in love with. Yeah, ‘Minions’ is going to be huge and it’s all going to be thanks to those little guys. However, the presence of a major star like Sandra Bullock can’t hurt and Universal has released the first images of her supervillain character, Scarlet Overkill.
In most years, January tends to be the most boring month of the year for the box office. This is where Hollywood typically sends the movies in which it has the least faith. This is the dumping ground, the place where movies go to die so the studios can concentrate on their Oscar campaigns. However, thanks to ‘American Sniper,’ this January has bucked every trend. It may technically be a 2014 release, but Clint Eastwood’s war film has made the first chunk of 2015 interesting, shattering expectations and threatening to become the highest grossing film of last year in only a few weeks.
A lot of people are going to act like they didn’t see the enormous success of ‘American Sniper’ coming, but the signs were all there. On top of the promising limited release numbers, there was the awards buzz. On top of that, there were the names of director Clint Eastwood and star Bradley Cooper. On top of that, the subject matter of the film is inherently attractive to the same category of moviegoer that makes Christian-themed films into massive hits. ‘American Sniper’ had one doozy of a weekend, but it’s not that surprising.
You’d be surprised by how many beloved directors earn a little extra cash anonymously directing commercials, but when you hire the great Martin Scorsese to help sell your lavish new casino in Manilla Bay, Philippines, you end up with a full fledged Scorsese Picture. Which means that this is one of the most energetic and stylish advertisements you’ll see this year … and that it stars Robert De Niro and Leonardo DiCaprio.
Although all of the public focus is currently on the looming release of ‘Star Wars: Episode 7,’ Disney, Lucasfilm and director Gareth Edwards are currently trying to whip the first standalone film in the saga into shape. A few days ago, original screenwriter Gary Whitta amicably departed the project after completing his initial draft, leading the entire internet to wonder what’s next for this mysterious project, which is still due out in 2016. Now, it looks like the next screenwriter writer has already been found. Enter Simon Kinberg.
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