Commercial For Dove Soap Strives To Clean Up Your Self Image
Dove’s new “Real Beauty Sketches” campaign is not designed to sell soap as much as it to sell self-image.
The premise behind the ad is beautifully simple. From behind a curtain women describe themselves to a sketch artist, in this case, FBI-trained forensic artist Gil Zamora. Zamora asks questions designed to enable him to draw the woman whose face he cannot see.
Then others are invited behind the curtain, one at a time, to describe the same women. From their descriptions he draws a second version of each. The results are astounding.
A person’s image of himself affects every aspect of his life. Dove’s experiment proved one thing, that most of us think less of ourselves than we should. As one participant said, “I have some work to do on myself.”
The video is below and note, if you have a young person in your life, you might want to share this with her or him. Wondering if the message would translate to a younger demographic, this reporter showed the video to both of the little people in her life. Both gave the video a profoundly soft-spoken “wow.” Message received? On both levels. Congratulations on a job well done for advertising powerhouse Ogilvy & Mather – the little ones also asked if we could buy the soap to show our support.