Contact Us

Commercial For Dove Soap Strives To Clean Up Your Self Image

“Dove Real Beauty Sketches”

Dove’s new “Real Beauty Sketches” campaign is not designed to sell soap as much as it to sell self-image.

The premise behind the ad is beautifully simple.  From behind a curtain women describe themselves to a sketch artist, in this case, FBI-trained forensic artist Gil Zamora.  Zamora asks questions designed to enable him to draw the woman whose face he cannot see.

Then others are invited behind the curtain, one at a time, to describe the same women.  From their descriptions he draws a second version of each.  The results are astounding.

A person’s image of himself affects every aspect of his life.  Dove’s experiment proved one thing, that most of us think less of ourselves than we should. As one participant said, “I have some work to do on myself.”

The video is below and note, if you have a young person in your life, you might want to share this with her or him.  Wondering if the message would translate to a younger demographic, this reporter showed the video to both of the little people in her life.  Both gave the video a profoundly soft-spoken “wow.”  Message received?  On both levels.  Congratulations on a job well done for advertising powerhouse Ogilvy & Mather – the little ones also asked if we could buy the soap to show our support.

Best Of WIBX950

Recommended For You

Best Of The Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for IBX INCENTIVE CLUB quickly by connecting your Facebook account. It's just as secure and no password to remember!

Sign up to have exclusive IBX INCENTIVE CLUB contests, events, coupons, presales, and much more delivered to you for FREE.