The I Love New York program that promotes New York business and tourism is expanding to China.

Governor Cuomo announced today that in addition to establishing an office in China to market New York's tourism attractions and activities, I Love New York is helping the State's businesses and tourism organizations tap into the $102 billion Chinese tourism market.

"Earlier this year, we pledged to make New York known to its widest audience ever as an international tourism destination, and today marks a major step forward in that effort," Cuomo said. "From the Adirondacks to Niagara Falls, New York has unparalleled tourism assets that support businesses in a variety of sectors, and by raising the State's profile to global tourists we are helping to attract economic activity and create jobs in communities across the state."

A 'Becoming China Ready' workshop will be held in Utica on Wednesday July 23, to educate the private sector on how to best promote themselves to the Chinese market.

New York is one of the top desired states for Chinese travelers to visit and more than half of Chinese visitors plan 7 to 13 night stays while vacationing in New York.

"The Chinese tourism market is a sleeping giant for our upstate economy," said Assemblyman Anthony Brindisi. "So I strongly support the Governor's plan to expand outreach and marketing to the Chinese tourism industry."