The start of the Fall Foliage season is officially here.

Empire State Development says weekly fall foliage reports will be available every Wednesday at iloveny.com.

The #NY Loves Fall social media campaign also returns.

Each week throughout the foliage season, one photo posted using the hashtag #NY Loves Fall will be shared on the I LOVE NY Facebook, Instagram and Twitter pages on "Foliage Fridays."

Users must tag photos with the name of the location of where the image was taken to qualify.

ESD says last autumn, New York state welcomed more than 63 million visitors from September through November, generating an estimated$28 billion in economic impact across the state.

Empire State Development President, CEO and Commissioner Howard Zemsky said, "New York State’s fall foliage season is both colorful and crucial to our state's tourism industry, drawing visitors from around the world to our communities and supporting our regional economies and local businesses."