Call him Mark.

Facebook CEO Mark Zuckerberg is expected to appear on the cover on Vanity Fair's "New Establishment" cover.

The issue, which shines the spotlight on the leaders of many fields, includes a list of "titans."  The 31-year-old Zuckerberg  tops the list and is being recognized for creating a product that is now used by almost a billion people worldwide.

In the cover photo, taken by Annie Leibovitz, Zuckerberg is wearing a (now signature) plain, dark gray T-shirt.

He is the first businessman in two decades to appear on VF's New Establishment issue.

 

 

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