The Genesis Group's 2013 Great American Cleanup will be taking place April 1st through May 31st.

Matt McKenna, the President and CEO of Keep America Beautiful, was at the Oneida-Herkimer Recycling Center today to help kick-off the effort.

Keep Mohawk Valley Beautiful is looking for volunteers to help clean roadways, parks and neighborhoods on the Regional Day of Action, which will take place on Saturday, April 27th.

To sign up to volunteer, visit www.ohswa.org.