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Governor Cuomo Launches ‘I Snowmobile NY’ Campaign


Jamie Squire, Getty Images

Governor Andrew Cuomo was in Lewis County today to launch his newest campaign aimed at bringing tourists to New York State.
The $4.5 million “I Snowmobile NY” winter tourism campaign is the first part of a national plan to promote snowmobiling, skiing, and other winter recreational activities in Upstate New York.

There are more than 10,000 miles of snowmobile trails throughout New York State, that’s more than Vermont, New Hampshire and Pennsylvania and Cuomo says about 90,000 New York households snowmobile every winter.

Since 2011 the state has spent more than $11 million for trail maintenance and development, an investment that had generated more than $868 million.

“This season, we welcome visitors from around the world to experience winter in Upstate New York,” Governor Cuomo said. “The North Country region is unmatched in its natural beauty and now offers new recreational trails for snowmobiling and a wide variety of other activities for outdoor enthusiasts of all ages to explore. As one of the biggest and growing employers in the state, the tourism industry continues to play a significant role in boosting our economy. With our new ad campaign, we want more New Yorkers and tourists to come visit regions like Tug Hill to see what winter adventures await in the Empire State.”

Earlier this month, the State released a report showing the number of visitors to New York increased by 8.8 million, a 4.2% increase in 2013.

Cuomo Releases State Tourism Progress Report

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