If you're traveling to established hotels around the country this year, you might see a familiar brand in the bathroom.  The Beekman 1802 brand from nearby Sharon Springs is making a concerted effort to establish itself in popular hotels, restaurants and spas around the country.  The photo above was taken at the popular Lenox Hotel in Boston over the weekend.

The soaps, shampoos, conditioners and hand cream (skin care products) made from goat's milk at the Sharon Springs Beekman Farm are part of a new strategy by Josh Kilmer-Purcell and Dr. Brent Ridge, partners who started the Beekman brand with a reality TV show in 2010 after they won the CBS competition series, The Amazing Race.

Photo by Bill Keeler / TSM

Kilmer-Purcell and Ridge began making and selling goat cheese in 2010. They, along with the owners of the American Hotel (also NYC transplants who decided to move to the rural rundown town) have spearheaded a movement that is transforming the once-popular tourist town that features bath houses and enormous vacant hotels that once graced the former tourist town with hustle and bustle.

Before the early 1990's, Sharon Springs was a popular Jewish destination because of their 'healing' spring water bath houses that resulted in an annual over-population in the rural town. After business dried up in the 1990's, the Beekman Boys television show added a new spotlight on the legendary Route 20 highway village. Today, the Beekman Boys annual Harvest Fest draws thousands, as well as the boys' regular appearances that shine a light on the town, including network television programs and the Home Shopping Network.

The Beekman Boys brick and mortar store operates daily in Sharon Springs, NY (east of Richfield Springs on Route 20) and their popular online store sells products 24/7 worldwide.