Marcy, NY (WIBX) - Madison-Oneida BOCES is gettin' groovy.

Producers are hoping a work entitled, The Groovy Project," will go viral, spreading the message of acceptance and putting an end to bullying.

The goal of the video, featuring music artist NateKid, is to get at least one million viewers to take notice and carry forth its positivity.

To see the video click here: http://www.youtube.com/watch?v=Ovv8c3txHCw.