Utica, NY (WIBX) - A new billboard campaign highlighting local attractions is being launched by Oneida County Tourism.

The billboards are posted at 24 locations throughout the county.

They'll contain 14 different designs, each celebrating something worth visiting in Oneida County like "29 golf courses within 29 minutes" or "25-thousand works of art."

New billboards will be posted monthly from now until October.

In 2011, tourism generated more than $1.1 billion dollars in revenue for the county.