It's the 70th anniversary of AAA's School's Open, Drive Carefully Campaign.

Local officials held a news conference at Watson Williams Elementary School in Utica today to urge drivers to use greater caution as students return to school and to offer some driver safety tips.

Oneida County Sheriff Rob Maciol, Utica Mayor Robert Palmieri, Assemblyman and Anthony Brindisi were at today's new conference.

AAA offers six ways to keep kids safe this school year:

1.  Slow down.  Speed limits in school zones are reduced for a reason. A pedestrian struck by a vehicle traveling at 25 mph is nearly two-thirds less likely to be killed compared to a pedestrian struck by a vehicle traveling just 10 mph faster.

2.  Eliminate distractions. Children often cross the road unexpectedly and may emerge suddenly between two parked cars. Research shows that taking your eyes off the road for just two seconds doubles your chances of crashing.

3.  Reverse responsibly.  Every vehicle has blind spots. Check for children on the sidewalk, driveway and around your vehicle before slowly backing up. Teach your children to never play in, under or around vehicles—even those that are parked.

4.  Talk to your teen. Car crashes are the leading cause of death for teens in the United States, and more than one in four fatal crashes involving teen drivers occur during the after-school hours of 3 to 7 p.m. Get evidence-based guidance and tips at :

5.  Come to a complete stop. Research shows that more than one third of drivers roll through stop signs in school zones or neighborhoods. Always come to a complete stop, checking carefully for children on sidewalks and in crosswalks before proceeding.

6.  Watch for bicycles. Children on bikes are often inexperienced, unsteady and unpredictable. Slow down and allow at least three feet of passing distance between your vehicle and the bicycle.  If your child rides a bicycle to school, require that they wear a properly-fitted bicycle helmet on every ride. Find videos, expert advice and safety tips at:

AAA says children 14 years and younger are the most vulnerable pedestrian group for increased danger when school reopens.