Second Phase Of New York’s ‘Combat Heroin’ Campaign Announced

New York State's Combat Heroin Campaign reached more than 14 million people through social media, Governor Cuomo is announcing a second phase.

Starting December 19th, public service announcements will begin airing in movie theaters and ten new 'Real Story' videos will be added to the state's Combat Heroin website.

“The Combat Heroin campaign is raising awareness and saving lives from the epidemic of drug abuse, and today we’re launching the next phase to continue making New Yorkers safe,” Governor Cuomo said. “By using the stories of real New Yorkers who have struggled with heroin and other drugs, this campaign reminds us that addiction can happen to any family, and that we can all play a role in someone’s recovery. Together we can push back against heroin and prescription drug abuse, and I encourage anyone needing assistance in this fight to reach out today.”

The PSA's will be shown before PG-13 and R-rated movies during the peak movie-going season between December and early January.

The 'Real Story' videos feature New Yorkers telling their personal stories of struggle and loss as well as their individual paths to recovery.

“I encourage all New Yorkers to point to these videos as you discuss the risks of addiction with your family and loved ones," New York State Office of Alcoholism and Substance Abuse Services (OASAS) Commissioner Arlene González-Sánchez said. "I can’t think of a better way to share the serious risks of addiction than to watch these first-hand accounts. I hope they inspire individuals, families, and communities to take advantage of the support that is available through addiction treatment providers across the state and the resources available on the Combat Heroin website.”

 

For more information, visit the New York State Combat Heroin Website.