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Sidd Finch
Lane Stewart / Sports Illustrated
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30 Years Later, the Story Behind Sidd Finch — The Best April Fool’s Sports Joke Ever — Explained

A new short film documents the creation of the greatest sports hoax ever — 'The Curious Case of Sidd Finch.'

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Sneaker
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Sports Illustrated’s Sneaker Phone Was So Cheesy You Had to Love It [VIDEO]

Sure, your iPhone is cool and can do everything except eat your breakfast and tuck you into bed, but there was a time when another phone was all the rage.

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