Contact Us

‘The Merger Of Powerhouse Polling Firms’

Utica, NY (WIBX) – A celebratory reception at the Hotel Utica marked the official announcement of the newly formed IBOPE Zogby International.

The sale of a majority share of Zogby International happened in January of 2010, according to John Zogby, Chairman of the IBOPE Zogby Board of Directors.

IBOPE Group is a Brazilian multinational company specializing in media, market and opinion research. Found in Utica in 1984, Zogby International has focused on global public opinion and polling, 0fficials said.

Zogby said similar events officially marking the transition will soon follow in Miami, Florida and Washington, D.C.

What does it mean in Utica?

“The call center which is a mainstay remains and remains strong, in fact, it’s even growing. And the level of business we do is growing. So, people should be looking forward to a longstanding relationship of IBOPE Zogby with the community,” Zogby said.

Kjell de Orr, the company’s chief executive officer, says the partnership will mean more than $300-million in annual revenue and more than 3,000 international employees.

About 40 people attended the reception including local business leaders, elected officials, employees, clients and suppliers, de Orr said.

“It feel’s like [they’re saying], ‘You’re the home team and we’re cheering you on’, de Orr said.

De Orr also shared a ‘personal goal’ he has for Utica, a carnival.

“Spring is coming, summer is coming. Shouldn’t we be celebrating the light and the sun with a bit of samba and salsa and dancing [in] the streets,” he said. “I think we should.”

Best Of WIBX950

Recommended For You

Best Of The Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for IBX INCENTIVE CLUB quickly by connecting your Facebook account. It's just as secure and no password to remember!

Sign up to have exclusive IBX INCENTIVE CLUB contests, events, coupons, presales, and much more delivered to you for FREE.