There are four new chain restaurants opening soon inside new construction at Consumer Square, next to Applebees in New Hartford.

The building, in the Best Buy section of the square, has been under construction since the fall of last year. The outside of the plaza is seems to be nearing completion, despite the recent snow and frigid temperatures.

The first anchor franchise to announce an agreement to open at the location was Blaze Pizza. Now, there are three more that have been added, including Starbucks. Here's the latest list and a how each describes their brand.

Blaze Pizza  website

"Ok, we're gonna keep this quick. Because exceptional quality at lightning fast speed is what we're all about. Blaze Pizza. Head food guy, Executive Chef Bradford Kent (aka "The Pizza Whisperer"). Fresh, made-from-scratch dough. Healthful, artisanal ingredients on the assembly line. Inventive to classic. You decide. Blazing hot oven + dedicated pizzasmith + 180 seconds = fast-fire’d, perfectly crisp perfection. Sound good? Enjoy the rest of your day."

Starbucks website

"Every day, we go to work hoping to do two things: share great coffee with our friends and help make the world a little better. It was true when the first Starbucks opened in 1971, and it’s just as true today.

Back then, the company was a single store in Seattle’s historic Pike Place Market. From just a narrow storefront, Starbucks offered some of the world’s finest fresh-roasted whole bean coffees. The name, inspired by Moby Dick, evoked the romance of the high seas and the seafaring tradition of the early coffee traders.

In 1981, Howard Schultz (Starbucks chairman and chief executive officer) had first walked into a Starbucks store. From his first cup of Sumatra, Howard was drawn into Starbucks and joined a year later.

In 1983, Howard traveled to Italy and became captivated with Italian coffee bars and the romance of the coffee experience. He had a vision to bring the Italian coffeehouse tradition back to the United States. A place for conversation and a sense of community. A third place between work and home. He left Starbucks for a short period of time to start his own Il Giornale coffeehouses and returned in August 1987 to purchase Starbucks with the help of local investors.

From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection.

Our mission to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time."

Jersey Mike's Subs  website

Peter Cancro is CEO of Jersey Mike's Franchise Systems Inc., overseeing more than 1,500 locations open and under development. Despite the title, Peter still jumps behind the counter to test his skills and demonstrate his passion for the product and the customer. He tries to instill that passion in every store he enters and with every franchisee he meets.

Today, the authentic taste – served Mike's Way® with lettuce, onions, tomatoes, oil, vinegar and spices – is available nationwide. Our secret? Everything about Jersey Mike’s is high quality. Our MSA Grade top round beef are trimmed and cooked right in the store. Our meats and cheeses are all top-quality premium brands. Our bread is fresh-baked each day on the premises. And of course, everything’s prepared right in front of you. It’s what makes Jersey Mike’s the most authentic tasting submarine sandwich available, and it’s a tradition of quality we’ll never outgrow.

B. Good Food with Roots website

We make farm-to-table food for you like our family made for us. ... family and built on roots that connect the people who, grow, prepare and eat the food we serve.

Sign outside Consumer Square in New Hartford promoting the opening off new businesses. (Photo by Bill Keeler/TSM)