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You Have Heard of Black Friday but What is Plaid Friday?

Plaid worn by Gina Rodriguez 2012 by John Shearer, Getty Images
John Shearer, Getty Images

What is Plaid Friday?  It is an effort to encourage consumers not only to make certain that they are pushing a shopping cart this Black Friday, but to also make certain to make certain that the cart makes it to local shops.

The Plaid Friday push got its start in Oakland, California.  There is a website,, on which organizers explain the moniker, “…conceived from the idea of weaving the individual threads of small businesses together to create a strong fabric that celebrates the diversity and creativity of independent businesses. Plaid Friday is the relaxing and enjoyable alternative to the big box store ‘Black Friday…'”

There are marketing tools, including a downloadable logo and placard for local businesses and “mom and pops” wishing to participate.  And, it should come as no surprise that there are Facebook, Twitter, and Instagram applications… #plaidfriday.

Retailers have significantly changed the way they are doing business this Black Friday, hoping that by doing things like enticing shoppers a day early business will increase.  The organizers of Plaid Friday hope that small business USA, often at a disadvantage when competing with national retailers, can benefit as well.

Apparently too many shoppers are simply too exhausted (or spent) after Black Friday to make the next day, Small Business Saturday, a success.


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