And it's not even Christmas, yet.

Five lucky shoppers in a Dallas area Wal-Mart were given the gift of not having to shell out $400 for the newly released Playstation 4 game console.

That's because Dallas Cowboys star wide receiver Dez Bryant bought the PS4's for them.

Bryant reportedly went to the Wal-Mart to pick up his own PS4 which was released at midnight last night. After buying his own, he picked up the tab for five other lucky Playstation fans.

Bryant hasn't said anything publicly, but has re-tweeted some of the thanks he got via Twitter.