Contact Us

Kentucky Distiller Maker’s Mark Says The Alcohol Will Be Back In Its Bourbon

adie reed, Flickr

Kentucky distiller Maker’s Mark says they’re putting the alcohol back in their famous bourbon.

In an effort to keep up with demand company officials said they would reduce the amount of alcohol in “Maker’s Mark Bourbon” by volume.

The public responded, and a tremendous outcry against the decision has caused the company to reverse its decision.

Through a written statement the company says, “You spoke.  We listened.”  The text of a letter released on behalf of the company, closed sincerely by Chief Operating Officer Rob Samuels and Chairman Emeritus Bill Samuels, Junior appears below:

“You spoke. We listened.

Dear Friends,

Since we announced our decision last week to reduce the alcohol content (ABV) of Maker’s Mark in response to supply constraints, we have heard many concerns and questions from our ambassadors and brand fans. We’re humbled by your overwhelming response and passion for Maker’s Mark. While we thought we were doing what’s right, this is your brand – and you told us in large numbers to change our decision.

You spoke. We listened. And we’re sincerely sorry we let you down.

So effective immediately, we are reversing our decision to lower the ABV of Maker’s Mark, and resuming production at 45% alcohol by volume (90 proof). Just like we’ve made it since the very beginning.

The unanticipated dramatic growth rate of Maker’s Mark is a good problem to have, and we appreciate some of you telling us you’d even put up with occasional shortages. We promise we’ll deal with them as best we can, as we work to expand capacity at the distillery.

Your trust, loyalty and passion are what’s most important. We realize we can’t lose sight of that. Thanks for your honesty and for reminding us what makes Maker’s Mark, and its fans, so special.

We’ll set about getting back to bottling the handcrafted bourbon that our father/grandfather, Bill Samuels, Sr. created. Same recipe. Same production process. Same product.

As always, we will continue to let you know first about developments at the distillery. In the meantime please keep telling us what’s on your mind and come down and visit us at the distillery. It means a lot to us.”

The company has been making spirits in one form or another since the 1790′s, when Robert Samuels began distilling in Kentucky to escape whiskey taxes.

 

More From WIBX

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://wibx950.com using your Facebook account.

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

Register on WIBX 950 quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here.

Register on WIBX 950 quickly by logging in with your Facebook account. It's just as secure, and no password to remember!