No matter your location or how long your tree service business has been established, you need leads to survive. Without a continuous flow of tree service leads, bringing in new jobs and making money both become impossible. But when you create a system that regularly attracts new customers and delivers fresh tree service leads to your business, that’s a recipe for:

  • More high-paying tree service jobs
  • Increased revenue for you and your crew
  • Growth of your tree service business

We know why generating quality tree service leads is important, but how can you do it affordably and efficiently? The answer is good tree service digital marketing. If you’ve ever wondered how to get more tree service leads, follow the steps below to turn your business into a tree service lead generation machine.

1. Get More Tree Service Leads Through Your Website

If you don’t yet have a tree service website, yet, one of the best things you can do for your business is to create one. A website acts as your tree service business’s online storefront—it’s the cornerstone of your online presence and gives potential customers a place to:

  • Learn more about your tree service business
  • Read about the tree services you provide
  • See your service area
  • Get in touch with you about tree service jobs

Without a website, how are your potential customers going to find your business on Google? How will they know where to contact you? They won’t.

Without a website, your business might as well not exist at all.

2. Generate Tree Service Leads by Canvassing the Area

Canvassing to generate tree service leads might seem like an old-school marketing tactic, but consumers are more likely to work with you when they can put a face to your business. If you want to give canvassing a shot, try doing it immediately after a storm when damaged or fallen trees are likely to be a pressing concern for homeowners.

Follow these tips for the best results:

  • Always be polite and courteous, even if you don’t get the reaction you want.
  • Set a goal for each interaction: set an appointment, get their contact information, or make a sale.
  • Have a script ready, so you’re better prepared.
  • Follow up with potential customers after getting their info.

3. Send Direct Mailers to Get Tree Service Leads

Here’s another tree service marketing idea that’s stood the test of time: direct mailers. Compared to the chaos that is most email inboxes, old-school mailboxes are seeing a lot less action, which means your letter or postcard is much more likely to be seen and read.

According to the Direct Marketing Association, direct mail has an average cost per lead of $51.40 for a general mailing list and $54.10 for postcards. Compare that to what you’re paying on average for leads from other sources to determine if this is a viable solution for you.

4. Use Pay-Per-Click (PPC) and Search Engine Marketing (SEM)

A good PPC and SEM campaign is one tree service marketing idea that’s been proven time and again to generate quality tree service leads.

While Google is the most popular search engine for these types of campaigns, thanks to its widespread popularity, don’t sleep on Bing. PPC and SEM are great ways to bring in both residential and commercial tree service leads and tree service jobs.

Still on the fence? Check out these stats:

  • For every $1 spent in Google Ads, businesses make an average of $2.
  • About 41% of clicks on a search results page go to one of the top 3 paid ads.
  • More than 85% of people use the internet to find local tree service companies.
  • Visitors who come to your website via PPC or SEM are 50% more likely to make a purchase.

5. Use Local SEO for Tree Service Lead Generation

Search engine optimization (SEO) is still king in the digital marketing space. It’s what moves your tree service business to the top of page 1 on Google and keeps it there. If your campaign is robust enough, SEO alone can generate the majority of your tree service leads (but we still recommend reading the rest of these tree service marketing ideas)!

A good first step is setting up your Google My Business account. From there, you can advance to backlinking and content marketing.

It’s always a good idea to let an SEO expert get you up and running.

6. Get More Tree Service Jobs Through Facebook + Instagram Advertising

Still wondering how to get more tree service leads for your business? Advertising on Facebook and Instagram can be a cost-effective method, provided you put the right strategy in place and know how to navigate the ad builders on these platforms.

You can target your ideal tree service customers by their location and other pages they’ve liked—such as your competitors’ pages.

Displaying ads to this audience has the added benefit of creating and boosting awareness of your business. If people see your logo and your ads all over the place, they’re more likely to remember you when they need tree services in the future.

7. How to Get Tree Service Leads Through Strategic Alliances

Another smart way to generate tree service leads is to partner up with the suppliers in your area. That could be Lowe’s, Home Depot, or a mom-and-pop shop down the street. Creating a partnership means they’ll recommend you to their customers and provide a steady stream of tree service leads.

8. Download Storm-Chasing Apps

Ready for a more creative tree service marketing idea? Download a storm-tracker app that notifies you every time a storm passes through your service area, then go and canvass those areas. Since storms tend to leave tree damage in their wake, your timely arrival is more likely to get you customers who need tree services now.

9. Content Marketing = Tree Service Marketing

Creating content for your ideal customers is a great way to get more tree service leads. Consider writing blog posts and articles that you can post on your website, and make it easy for your audience to share that content on social media.

Here are some topic ideas:

  • This Is How Often an Arborist Should Care for Your Trees
  • Signs a Tree Is Sick or Dying
  • How to Avoid Costly Damage Due to Fallen Limbs and Trees

10. Email Marketing = Tree Service Marketing, Too!

Email marketing is one of the oldest forms of digital marketing, and there’s a reason it’s stuck around so long: it works. For every dollar you spend on email marketing, you’ll make (on average) a $40 return on investment.

Because most tree service businesses overlook the benefits of email marketing, it’s a great tree service lead generation option for your business. For instance, businesses that stay in touch with their ideal customers via email generate 50% more sales-ready tree service leads and spend 33% less money on making sales.

11. How to Generate Tree Service Leads at Trade Shows

Attending trade shows should be high on your list of tree service marketing ideas. They not only provide plenty of solutions for how to generate tree service leads, but also let you observe your competition, create new business partnerships and boost brand awareness among potential customers.

To make the most of your trade show experience, make sure your booth provides something valuable to your audience, such as a freebie or another incentive, like coupons, giveaways, contests and more.

Finally, make sure you’re collecting information from visitors and following up to make the sale.

12. Get Tree Service Marketing Ideas From Your Chamber of Commerce

If you haven’t already joined your local chamber of commerce, attend their next meeting and start networking with other local business owners. In particular, try to connect with property managers, developers and architects—they’re likely to send more tree service leads your way!

13. Give Telemarketing a Chance to Generate Tree Service Jobs

Though telemarketing was once a good channel for tree service lead generation, many people now block unwanted calls. However, there are still companies out there that will telemarket for you and set up appointments with potential customers.

14. Reputation Management Online and Offline Affects Your Tree Service Business

Remember when we said 85% of people search online to find local tree service businesses? Those same people are also researching your reputation—what are your past customers saying about the quality of your work? Were your prices fair? Did you show up on time and do what you said you were going to do?

Offline, you can use word-of-mouth to your advantage. Ask your satisfied customers if they can think of any neighbors, friends, family, or acquaintances who might need tree services. Give them plenty of business cards to pass around, and ask if you can put a temporary sign in their yard with your business name and phone number.

Online, list your tree service business on review websites and ask your happy customers to leave a review on Google. Doing so makes it more likely that you’ll bring in tree service leads.

15. Ad Retargeting Is a Fresh Tree Service Marketing Idea

Have you ever searched for a product online then noticed ads for it following you around the internet? That’s retargeting, and you can do it for your tree services.

Whether you want more residential or commercial tree service leads—or both!—retargeting is a great way to keep your tree service business in front of potential customers who have already shown interest by visiting your website.

16. Make Your Tree Service Business Stand Out With a Unique Selling Proposition

If you want to stand out from your competitors, your tree service business needs a unique selling proposition, or USP. That could be your level of service, your experience in the industry, your competitive prices, your reputation, your employees, your workmanship guarantees—anything that sets you apart. Once you’ve figured out your USP, use that selling point in your marketing materials!

If you’re not sure where to start, take a look at how your competitors are generating tree service leads. What’s their USP, and how can you beat it? What would matter more to your customers and the community you serve. Here are some ideas to get you started:

  • Eco-friendliness
  • Specialized services
  • Roof types
  • Guarantees
  • Level of service

17. Use Google’s Local Service Ads to Get More Tree Service Leads

Google’s Local Services ads are a type of pay-per-lead ad, and they appear at the top of the search results page. These ads get about 13.8% of clicks—that means if 50 people in your area search for tree services, at least 7 of them will click one of those ads and turn into a tree service lead.

How much more money would you make per month with 7 more tree service jobs?

18. Co-Market With a Relevant Business

Co-marketing means you’re teaming up with another business to share lead generation opportunities. For example, you might want to partner up with a construction company or contractor and offer a discount to customers who use both of your services. In the end, this kind of combined marketing can lead to many more tree service lead generation opportunities.

19. Increase Referrals to Get More Tree Service Leads

Referrals are a great way to capitalize on word-of-mouth marketing. Offer your existing customers an incentive to refer their friends, families and neighbors to your tree service business, and give them a discount in return. Since people are far more likely to use a business that a friend recommends to them, this is one tree service marketing idea you shouldn’t pass up.

20. Create Helpful YouTube Videos About Tree Services

YouTube is a popular platform, so why not use it to your advantage? Make an account (it’s free!) and start posting helpful tree service videos. The videos can document your day-to-day activities, follow a job from start to finish, or illustrate the different warning signs of a dying tree that a homeowner should watch out for. These videos will build your credibility as a tree service provider and make it easier for viewers to see that you know what you’re doing and build trust.

In the video description, include your contact information and a link to your website so they can learn more.

21. Create a Tree Service Facebook Group

Having a dedicated Facebook business page for your tree service business is a must, but creating a group page for your business is a good idea, too. Post helpful content (maybe something you wrote for content marketing!) and interact with group members to start building trust and brand awareness in your audience.

22. Take Pictures of Completed Jobs

A picture can say a thousand words, so make sure you’re taking before and after photos of every tree service job you take on. It’s a great way to show the quality of your work, and it gives you great content to post on your website and social media.

23. Use LinkedIn to Attract Commercial Tree Service Leads

LinkedIn is more than a great place to establish yourself as a tree service expert and tree service business owner—it’s a great place to generate tree service leads. How? Do a search for local businesses and property managers you can connect with and talk about the tree services you provide.

24. Send Out Press Releases About Your Tree Service Business

Press releases are a great way to share new and exciting developments about your tree service business. Are you offering a new tree service? How about a discount for repeat customers or those who refer their neighbors? Write a press release that outlines these new items and send it off to your mailing list to start generating tree service leads.

25. Sign Up With Townsquare Interactive to Maximize Your Tree Service Marketing Budget

Website design isn’t the only element of an effective tree service marketing campaign, but it is the most important. One of the best things you can do for your business is to make sure your website has everything it needs to continuously generate tree service leads using the steps above.

Adding other elements to your marketing campaign, such as search engine optimization (SEO) and reputation monitoring, can strengthen your tree service marketing campaign and help to bring in even more tree service leads.

The team at Townsquare Interactive specializes in creating tree service marketing campaigns that generate tree service leads for businesses across the country. All of our tree service website designs feature the elements mentioned above, and our dedicated marketing specialists and teams of experts can provide personalized suggestions for how to take your tree service marketing campaign to the next level.