New Hartford, NY (WIBX) - Shoppers were out in full force last night and this morning, as they took advantage of hundreds of Black Friday deals.

Aaron Leddick was one of those shoppers. As he left the Wal-Mart in New Hartford's Consumer Square, he shows off his new items.

"I picked up a 32-inch TV, I got a Blu-Ray player, I got some DVDs," Leddick said. He was most proud of the television, which he says is normally $500, but he bought on sale for $249.

On the other side of the Consumer Square, John Spinelli, the General Manager of Best Buy, says the night was also a success for his store.

"Well, we opened up at midnight," Spinelli said. "We probably had six or seven hundred people in a line that went all the way to the Michael's store. We had a great crowd. It took us about an hour and a half to get them all through the building... just to get them through the front door. They came in, got what they wanted and then left."

Gino Geruntino, WIBX

Sangertown Square was also packed, as shoppers rushed to pick up Christmas gifts and other items.

Matt Luppino is the Executive Team Lead at the Target store. He says shoppers lined up past JCPenney's hours in advance just to get take advantage of the deals.

"Today went just as planned," Luppino said. "We actually opened up last night at 9 o'clock, so we were crazy busy until about 1 or 2 o'clock in the morning, a little bit of a slower busy up until about 6, then we were right back at it. So, we've stayed open the entire night and our guests are getting back into full shopping swing at this point."

Local vendors also saw the benefits of Black Friday. Leigh Dagostino works at The Brewery Shop in Sangertown Square.

"This is more sport than anything on Black Friday," Dagostino said. "What it does is it gets people out in the stores to see what is available for the season. It's one of out most important days of the year."

Black Friday sales numbers are expected to be higher, as the economy continues to strengthen. But, according to a new Gallup poll, fewer than 1 in 5 Americans plan to do some holiday shopping today.