Empire State Development is announcing the official start of the New York State fall foliage season.

Weekly Fall Foliage reports will be available at ILOVENY.com.

The #NYLovesFall social media campaign also returns this year to further promote and encourage visitation to New York's autumn locations and attractions.

And I LOVE NY will continue to host its social media campaign featuring photos taken by Instagram users.

Each week throughout the fall foliage season, one photo posted using the #NYLovesFall hashtag will be selected and shared on the I LOVE NY Instagram page on "Foliage Fridays.

Each fall, New York State welcomes millions of visitors who travel here to experience some of the world’s most vibrant fall foliage. Tourism is vital to our state and regional economies, supporting businesses and jobs, and this season is the perfect time to explore all the state has to offer" said ESD Acting Commissioner and President & CEO-Designate Eric Gertler.