Yes, it is a burning question that is sweeping the country.  No, the question has nothing to do with politics, the Confederate flag, or whether Donald Trump's campaign launch was appropriate.  The latest controversy has to do with bubble wrap.

Sealed Air, the company that makes Bubble Wrap, is making a new version that takes up less space because it can be inflated after it is shipped.  The "bubbles," though are more columnar and cannot be popped under normal pressure.

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