LAKE PLACID, N.Y. (AP) — A new campaign touting the Adirondack Mountains as an Alpine ski destination is underway.

Representatives from seven ski areas in the region are using digital and print campaigns to highlight the diverse terrain and amenities offered throughout the Adirondacks. The ski centers are under one common brand and message on social media — hashtag #SkiADK.

The seven resorts participating are Whiteface Mountain in Wilmington, Oak Mountain in Speculator, Gore Mountain in North Creek, McCauley Mountain in Old Forge, West Mountain in Queensbury, Mount Pisgah in Saranac Lake, and Titus Mountain Family Ski Center in Malone, which was rated the No. 1 family-friendly ski center in North America by Liftopia.

Skiers and riders are encouraged to share their Adirondack adventures on social media using the hashtag.