
Even If Games Go On, MLB Lockout Could Alienate Gen Z
By JAKE SEINER, AP Baseball Writer
NEW YORK (AP) — Even if baseball's first work stoppage in 26 years doesn't result in missed games, the league and its players are at risk of alienating their next wave of fans.
Fan sentiment in previous stoppages was driven primarily by interruptions to the schedule, but for a generation that devours bite-sized entertainment faster than its predecessors, there's potential for lasting damage even if the 2022 regular season starts on time.
Gen Z has never experienced a baseball lockout or strike. For them, it's all about the content.
Suddenly, on social media, MLB doesn't have any featuring stars like Shohei Ohtani or Fernando Tatis Jr.
2021 World Series Artifacts Will Live in Cooperstown at Baseball Hall of Fame
Gallery Credit: Bill Keeler
2021 Baseball HOF Induction Ceremony
Gallery Credit: Jim Rondenelli
Cedric Mullins Wins Silver Slugger Award
Gallery Credit: Jim Rondenelli
Mount Rushmore of Baseball Players
More From WIBX 950









