Following the affiliation of Faxton St. Luke's Healthcare and St. Elizabeth Medical Center last March, Mohawk Valley Health System is unveiling a new branding campaign, including a new logo.

Scott Perra, President and CEO of Mohawk Valley Health System, says establishing a single brand is an important part of the affiliation because it's vital to the success of building a new culture for the system.

As the new brand is introduced, community members will begin seeing the new logo on signage, advertising, social media and more.

The new logo was designed by AJ Wiswell, a graphic designer and marketing assistant with Mohawk Valley Health System.

A new website for MVHS will also be developed this year.