In the mad scramble for new revenue from established brands, studios will reboot anything. They’ll reboot superheroes, reboot America’s childhood, they’ll even reboot John McClane. But now, Paramount has announced a plan to capitalize on the strongest brand in the history of recorded time by rebooting the word of God himself.
This is a fun little video curio to brighten your Monday. Tucked away in a random corner of YouTube for the last five years has been a clip titled ‘Paramount Today ... Where the Future Goes On.’ The description says it’s presumably something that was made by the studio “for Hollywood insiders [and] investors,” and it details the company’s upcoming slate for 1985 and the rest of the decade. And it’s a very entertaining, behind-the-scenes look at the movie hype machine some 30 years ago.