New York health officials are very worried about an "alarming increase" in children sick and hospitalized due to the Omicron variant.

On Tuesday, Gov. Kathy Hochul announced a new campaign to increase vaccination rates among children five and older.

“The best protection for our kids is to ensure they get vaccinated and keep up with all recommended vaccine doses,” Hochul stated. “As COVID-19 continues to spread, the best armor for our children is the vaccine. It’s safe, effective, free, and over a half million children in New York between 5-11 years old have already gotten their first dose so far. With the #VaxForKids campaign, we are doubling down on our efforts to get this critical message out to even more parents and guardians."

Don Pollard
Don Pollard
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Gov. Kathy Hochul announced a new campaign to increase vaccination rates among children five and older.

According to Hochul, 91 percent of newly hospitalized children ages 5 to 11 are unvaccinated. In the most recent week, 54 percent of children admitted to hospitals had no comorbidities and 70 percent were symptomatic, officials say.

“Since the emergence of the Omicron variant, COVID-19 cases and even hospitalizations are rising among children. There has never been a more important time for pediatricians, parents, and guardians to ensure children five and older get vaccinated and stay up-to-date with all recommended doses. Vaccines have been the backbone of pediatric care for decades, protecting our children against countless diseases. The COVID-19 vaccine is no different," Acting State Health Commissioner Dr. Mary T. Bassett said.

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Gov. Kathy Hochul announced a new campaign to increase vaccination rates among children five and older.

This new campaign is urging pediatricians, parents, and guardians to help children get vaccinated and keep up with all recommended COVID-19 vaccine doses.

Don Pollard
Don Pollard
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"We are seeing an alarming increase in children sick and hospitalized due to the Omicron variant. Bassett says in a new PSA. "Vaccination is simply the best way to protect them."

Gov. Kathy Hochul announced a new campaign to increase vaccination rates among children five and older.
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The multifaceted #VaxForKids effort includes new marketing efforts to reach parents and guardians in English and Spanish. This includes advertising on television, radio, and digital – including search and streaming.

We are seeing an alarming increase in children sick and hospitalized due to the Omicron variant.
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To accompany the communications program, new #VaxForKids pop-up sites will be established in communities statewide to administer first and second doses for children five and older as well as booster and additional doses for eligible children and adolescents. Locations and dates will be announced soon.

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