A new unnecessary roughness penalty added to the NFL rulebook this offseason cost the New England Patriots at the worst possible time in their 30-27 overtime loss to the Jets on Sunday.

Chris Jones was charged with the 15 yard penalty on Nick Folk's first attempt at a game winner in the overtime - a 56-yard-try that was pulled left - keeping the Jets drive alive with a first down and moved the ball well inside Folk's range.

What the rule changes: During a field-goal attempt or a try kick: (1) No more than six Team B players may be on the line of scrimmage on either side of the snapper at the snap; Penalty: For illegal formation by the defense, loss of 5 yards from the previous spot. (2) Team B players not on the line of scrimmage at the snap cannot push players on the line of scrimmage into the offensive formation. Penalty: For unnecessary roughness, loss of 15 yards from the previous spot.

But, three plays later, Folk connected from 42-yards away to snap the Jets five-game losing streak to Bill Belichick and company. The win moves Gang Green (4-3) to within a game of  New England (5-2) in the AFC East.

The rule change, and many others, are a result of the league's ongoing effort to reduce injury

Bradley's article says NFL officials determined the formation - or in this case, pushing a teammate into another player - was causing injury.

EAST RUTHERFORD, NJ - OCTOBER 20: Kicker Nick Folk #2 of the New York Jets hits the game winning field goal in overtime against the New England Patriots at MetLife Stadium on October 20, 2013 in East Rutherford, New Jersey. The Jets won 30-27. (Photo by Ron Antonelli/Getty Images)
Ron Antonelli, Getty Images
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