It's touted as the most caffeinated coffee in the world and now the Upstate New York start-up has just won a contest that lands their 30-second commercial in the Super Bowl.

The contest called 'Small Business, Big Game Sweepstakes' (sponsored by Intuit Quickbooks) gave the winner a spot in the 3rd quarter of Super Bowl 50 among mega- marketers like Coca Cola, Pepsi, Budweiser and Doritos. It's a pretty valuable prize considering a 30-second commercial in this year's big game costs about $5 million.

(Photo usage with permission by Bill Keeler)

Owner Mike Brown is prepared for a spike in business. He told Forbes Magazine that he's stocked up on about 250,000 pounds of the Death Wish blend.  He only sold 350,000 pounds of the coffee throughout all of last year, so this Super Bowl moment should turn out to be an unprecedented time for the company, according to Forbes.

Death Wish Coffee is made from robusta coffee beans which are 200 percent more caffeinated than regular coffee, according to the company. There's a disclaimer on their website which is probably more of a marketing ploy than a medical alert: WARNING: HIGHLY ADDICTIVE.

A spokesperson named Maya (during an internet chat) said the coffee is safe, but drinkers should start out slowly by moderating their caffein intake until it's clear how it affects each person individually. "My best recommendation is to take it one cup at a time," she said.

I responded in all-caps to signify that I was shouting.

(Screenshot online chat at

Check out these claims from the company's website:

  • Awaken your inner rebel with The World’s Strongest Coffee
  • Be the best you can be with the clarity and focus that comes with strong coffee
  • Raise your coffee standards with one sip of these premium, bold beans
  • Smooth, never bitter taste with subtle notes of cherry and chocolate
  • Kick bad habits with something just as strong, but 100% natural
  • We will refund you in full if it’s not the strongest coffee you’ve ever had

The coffee is available in Keurig cups and bags and Intuit claims that with 11 employees, Death Wish Coffee Company will be the smallest company in this year's Super Bowl.

Here's the spot that will be airing in the Super Bowl on Sunday, February 7, 2016:
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