In an effort to increase tourism in the Catskill Mountain region, Governor Andrew Cuomo  hosted the first-ever Catskill Summer Challenge on Thursday.

The challenge is modeled after Cuomo's Adirondack Challenge and brings together elected officials, tourism industry leaders and outdoor enthusiasts to compete in a variety of outdoor recreational activities like rafting, hiking, biking and fly fishing.

Before beginning the Challenge, Cuomo revealed a $5 million 'I love NY' ad campaign focused on the Catskills, and new funding for multiple projects aimed at strengthening the area's tourism infrastructure.

Th Governor also announced a plan to nominate the site of the 1969 Woodstock Music and Arts Festival's location in Bethel, NY to the State and National Registers of Historic Places.

“The Catskills are one of New York’s greatest natural treasures, and today we are shining the spotlight on what makes this region so special,” Governor Cuomo said. "This challenge is about showcasing the Catskills’ natural assets – its pristine lakes, breathtaking views and scenic trails – to drive tourism, support local businesses and generate continued economic growth. We are investing in this region like never before and I am proud to continue that focus so that tourism remains a source of economic prosperity and opportunity in the Hudson Valley for years to come.”

Cuomo kicked off his day in the Catskills by visiting the Bethel Woods Center for the Performing Arts Woodstock Museum.

Governor Cuomo Tours The Bethel Woods Museum