2023 Boilermaker generates millions in revenue for Central NY
If you were among the flood of revelers partying in Utica for Boilermaker Sunday, you helped inject millions of dollars into the city's economy.
It's estimated this year's Boilermaker generated between $6 to $10 million in revenue, says Boilermaker Marketing & Corporate Sponsor Manager Scott Gwilt.
Crunching the numbers further, the Boilermaker attracted 14,054 racers overall. In all, 8,800 runners signed up for the 15k race while 3,795 people participated in the 5k run.
The Wheelchair Race presented by Sitrin and NBT Bank saw 52 competitors while 1,028 kids were part of the Utica National Kids Run. Additionally, 379 people took part in the Boilermaker Walk presented by Slocum Dickson Medical Group.
It's also estimated the Saranac post-race party attracted roughly 40,000 people. When it comes to beverages consumed, the crowd guzzled down 280 kegs of Saranac product, inclusive of Utica Club and Seltzer.
What the numbers mean for Central NY
According to Kari Puleo, the executive director of the Greater Utica Chamber of Commerce, the annual event is a major economic boon to the area.
She told Spectrum, "Hotels are filled. Restaurants are filled. People are here getting just regular staples, loading up on the Utica cuisine that we have."
Those partying around Varick Street can attest. All the pubs, restaurants and bars that were open for the event were filled to the brim. Additionally, parking lots near area hotels were also packed with cars.
But it's not just the hospitality industry that earned a big, fat check from Sunday's event.
The event also benefits local attractions
It's a well-known fact the Boilermaker attracts runners from across the globe and some bring their families along.
In all, 46 states and Washington D.C. were represented at this year's race. Additionally, the event attracted elite racers from five different countries.
And while the race is the main event, Puleo knows the runners soak in the sights and sounds as they sprint across the city.
"As they run, they run through a lovely golf course that we have," she said. "They run by the Utica Zoo. They’re running by our diverse area of restaurants. There’s a lot of great things that we hope that outsiders take advantage of while they’re here visiting us."
And while we await the official estimate on the amount of money generated from Boilermaker weekend, Puleo also hopes the event does something else.
Advertising to prospective new residents
Puleo hopes that, among the thousands of Boilermaker racers, some left the area feeling inspired about possibly making Utica their new home.
"It’s a wonderful area to raise a family," she said. "We know that we’re diverse, we’re welcoming. We’ve got a lot of great opportunities. It’s not the Utica of 10 years ago."
Congratulations to Boilermaker Road Race Inc. for putting on another fantastic year!